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September 18.2025
3 Minutes Read

How Sea Level Rise Imperils Santa Cruz's $194 Million Surf Economy

Surfers observing a wave ride; sea level rise surf economy impact.

Sea Level Rise: A Serious Threat to Santa Cruz's Surf Economy

Santa Cruz is not only renowned for its beautiful beaches and perfect waves; it is also home to a thriving surf economy valued at $194.7 million annually. However, alarming findings from a recent study by Save the Waves Coalition suggest that this cherished surfing culture is in jeopardy due to sea level rise caused by climate change.

Breaking Down the Numbers: What Surfing Means to Santa Cruz

The sheer volume of surfing in Santa Cruz is staggering, with approximately 783,000 surf sessions occurring each year across the 31 breaks that comprise the Santa Cruz World Surfing Reserve. Of this substantial economic contribution, $44.5 million is generated from visitors, while another $150.2 million stems from local spending on gear, lessons, and related services.

Yet, these numbers may soon plummet as sea levels rise. The study projects that a one-foot rise would decrease surfability by nearly 30% across the reserve, collapsing to a catastrophic 77% decline with a three-foot rise. This raises urgent concerns about annual losses in recreational value, which could reach up to $34.5 million with extreme sea level elevations.

Climate Change: The Ripple Effects on Recreation and Culture

But what does this mean for the community? Surfing in Santa Cruz is more than just a recreational activity; it is a cultural cornerstone and a major economic engine. The implications of losing surf breaks extend beyond financial factors—they touch on identity, livelihood, and inclusivity. Surfers from marginalized communities often face barriers to accessing these cherished waves. Local organizations, such as Black Surf Santa Cruz, are actively working to dismantle these barriers, ensuring that surfing remains an inclusive part of Santa Cruz's social fabric.

Long-term Solutions to Combat Sea Level Rise

Facing the reality of rising waters, the study outlines potential responses to preserve surfability. Traditional methods like rock revetments and vertical seawalls have proven largely ineffective. In contrast, sand management can temporarily sustain surf conditions, but after two feet of sea level rise, even this method starts losing its effectiveness.

A more viable solution appears to be managed retreat, which involves removing seawalls and allowing the natural shoreline to shift. Although this strategy may be hard for property owners to accept, it emerges as the most promising way to maintain the integrity of the surf breaks.

Making Informed Decisions for Our Coastal Future

The decisions that Santa Cruz makes in response to rising seas will undoubtedly have wide-ranging consequences. The sustainable management of its coastline can ensure that surfers, tourists, and locals alike continue to enjoy the surf culture that binds the community. In the face of climate change, preserving our waves isn't merely a local concern; it's an issue tied to the well-being of coastal regions globally.

Join the Conversation Around Surfonomics

The findings of this report underline the importance of surfonomics—the study of surfing's economic impact on local communities and ecosystems. It invites community leaders, surfers, and policymakers to take action and make informed choices about climate resilience and community inclusivity.

As we discuss solutions and advocate for better access to surfing, it’s crucial to recognize that our beloved breaks represent much more than sand and surf. They are vital components of our culture, economy, and our identity. The time to act is now, before waves become a distant memory.

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11.22.2025

Community Voices Resound: The Impact of the Huntington Beach Council Meeting

Update The Heart of Huntington Beach: Community Voices in a Special Meeting In an electrifying special meeting of the city council held on November 21, 2025, at the Civic Center of Huntington Beach, a heated discussion surged through the packed room as residents gathered to support and critique the potential return of former city attorney Michael Gates. Known for his strong ties to the local community and impactful leadership, Gates has emerged as a central figure sparking passionate debate among city residents. This meeting encapsulated the essence of community involvement, showcasing both the love locals have for their city and the advocacy efforts that connected the heart of surfing culture with civic responsibility.In City of Huntington Beach City Council Special Meeting - November 21, 2025, the discussion dives into community engagement in local governance, exploring key insights that sparked deeper analysis on our end. Public Service: A Two-Way Street The meeting began with obligatory formalities, including a roll call and the pledge of allegiance, setting the stage for a display of community engagement. As the city clerk acknowledged the 41 emails received concerning the agenda, it was evident that the community was not just a passive observer—they were active participants in the city’s governance. This gathering offered an important platform for residents to voice their opinions regarding a character whose past actions stirred up conflicting sentiments. Community members stood united yet divided, bringing with them a mixture of concerns, hopes, and heartfelt testimonies. Voices of Support and Dissent As each speaker took to the podium, the wave of emotion reflected the deep-seated connections residents have with their city leader. Supporters extolled Gates’s dedication and contributions, asserting that his legal acumen saved Huntington Beach millions during contentious times. Yet there were also grave reservations expressed. Detractors voiced concerns over Gates's previous termination from the Department of Justice due to accusations of a toxic workplace, questioning the ethics of re-hiring someone with such a controversial background. This clash of perspectives echoed through the aisles, demonstrating the delicate balance between advocating for community values and ensuring responsible governance. Michael Gates became a symbol of the broader struggles communities face when dealing with leadership transitions. As one speaker highlighted, “Public service is never easy,” encapsulating both the passion and responsibility that accompanies government roles. Making Decisions with Community Values in Mind One resonant theme throughout the meeting was the importance of community input in civic decisions. With statements like, “If you won’t support him now when the community clearly wants you to, how can you expect the community to support you on your reelection?” it was a call to action—reminding the council that their roles depend on the trust and support of constituents. The mounting conversations underscored that while politics often gets tangled in complex issues, at its core, it boils down to people—people who care about the direction of their beloved Huntington Beach. Community Connections: Surf Culture Meets Civic Engagement What’s particularly enchanting about Huntington Beach is the vibrant blend of surf culture with civic involvement. Locals frequently mingle on the beach, sharing stories and opinions, proving that their engagement goes beyond the waves. In this meeting, residents shared more than just their political views; they celebrated the community spirit that unites surfers, families, and friends. Support for Gates from one resident painted a vivid picture of how personal connections often lead to collective action. “We are blessed to have him back,” they said, reinforcing how personalities intertwined with local politics can shape the very fabric of Huntington Beach's community life. The Path Forward As the meeting adjourned without definitive action, it served as a poignant reminder that the town’s future hinges on how well its leaders can integrate community voices into decision-making processes. The passionate debate sparked reflections on accountability, leadership, and the trust residents place in their city officials. Furthermore, it highlighted the importance of transparency—an essential element for sustaining the bond between citizens and their leaders. Huntington Beach thrives on its beach culture, and as residents engage in thoughtful discourse, they are ensuring their voices reverberate through the corridors of power. Whether contentious or celebratory, these discussions forge pathways towards a deeper appreciation of community values while fostering a spirit of active involvement. Conclusion: Join the Dialogue If you have a voice to share or want to be part of the conversation, consider attending future city council meetings or reaching out to local representatives. Your input matters greatly in shaping the future of Huntington Beach—be a part of the collective tapestry that makes this city a vibrant home for all. Let’s keep our community active and engaged, with every wave of discussion echoing just as fiercely as the ocean waves.

11.21.2025

Golden West and Garfield Development: A New Chapter for Huntington Beach's Community

Update A New Era for Huntington Beach: Fresh Projects on the Horizon The recent discussions at the Huntington Beach Planning Commission highlight the city's forward momentum in transforming spaces for better community engagement and local living. On November 20, 2025, the Planning Commission convened to delve into pivotal changes in the Huntington Beach commercial landscape, starting with the proposed Golden West and Garfield commercial project. This corner, once characterized by industrial zoning, is on the verge of a significant makeover aimed at enhancing local amenities and services.In City of Huntington Beach Planning Commission Special Meeting - November 20, 2025, discussions unveiled transformative plans for our community, leading to an insightful exploration of the implications behind the proposed developments. Why This Project Matters Huntington Beach has long been known for its vibrant surf culture and close-knit community. The new Golden West and Garfield development promises to echo these local values by integrating a fuel station alongside a drive-thru car wash. As the economic viability of such projects takes precedence, this particular transformation not only aims to meet the increasing service demands of residents but also shapes how newcomers perceive our beloved Surf City. A Look at the Vision and Planning With principal planner Joanna Cortez at the helm, the project is aimed at converting an industrial lot into a commercial neighborhood. The proposed development includes consolidating eight lots into two parcels, effectively enhancing pedestrian-friendly access while evolving into a more compatible commercial space. The plan highlights a wave of innovation pushed by the Planning Commission and corresponds with our city's commitment to aesthetics and functionality. Featuring vibrant landscaping, the project aspires to contribute to the beauty of our commercial zones. Embracing Community Input for Planning Success During the meeting, there was intense discussion on the input from community members regarding the project design and functionality. Many commissioners emphasized the importance of presenting a structure that resonates with the existing community landscape, echoing sentiments for tasteful architectural choices. Changes in colors and materials will be made to reflect the surrounding developments better. The integrity of both the Planning Commission and Design Review Board ensures stakeholders' recommendations will leave their mark on the final product, showcasing the community's undeniable voice in city planning. Community Harmony and Environmental Considerations As the proposal advances, environmental impact remains a focal point of discussion. The conversation during the meeting highlighted how commercial use would pose fewer environmental impacts than the erstwhile industrial use. As the city grows and evolves, minimizing disruption to local wildlife and maintaining a balance between development and nature will be vital to preserving Huntington Beach's picturesque landscapes. The project's environmental assessments have been well-received and aligned with community expectations, reflecting our city’s responsibility to sustain our natural surroundings. Final Thoughts: The Community at the Heart of Progress As this project unfolds, it serves as a reminder of how community voices can drive positive change. The Golden West and Garfield development illustrates Huntington Beach's dedication to merging vibrant commerce with beloved local values. Standing at the intersection of progress and preservation, Huntington Beach is not only expanding its economic frontiers but reinforcing the cultural fabric that makes our city so special. The Planning Commission's spirited discussions reflect a clear commitment to improving the community's overall quality of life and adapting to its evolving needs—essential qualities for any city committed to nurturing its roots while growing its future.

11.21.2025

Surfers' Silent Health Threat: Microplastics and Contaminants in Our Oceans

Update Invisible Risks: The Silent Threat Surfers FaceSurfers often view the ocean as a vast playground, a place to unwind and connect with nature. However, an alarming reality lurks beneath the waves. Recent studies reveal a surge of microplastics, chemicals, and toxins in our oceans, causing serious health risks to those who spend extended time in the surf. As surfers paddle into the lineup, they may inadvertently swallow vast amounts of contaminated water, raising the stakes for their health.Cumulative Exposure: Surfers’ Unique Risk ProfileResearch shows surfers often ingest ten times more seawater compared to other water recreationists. A CDC review highlights that the accidental ingestion of water is significantly higher for surfers, leading to increased exposure not only through ingestion but also inhalation and skin contact. Marine toxicologists emphasize that the ocean is not just a thrill; it is a reservoir of pollutants, including fertilizers, industrial residues, and microplastics. For surfers, each wipeout or deep dive could mean introducing harmful substances directly into their bodies.An Invisible Tsunami: The Urgency of Chemical PollutionA 2025 report by Deep Science Ventures characterizes chemical pollution as a global health emergency. With over 350,000 synthetic chemicals in use, many remain untested for long-term safety, posing significant risks to ocean health and, by extension, surfers. Particularly troubling is the legacy of per- and polyfluoroalkyl substances (PFAS), known for their durability—hence the nickname “forever chemicals.” Current studies indicate that they are detectable in 99% of human blood samples globally, exemplifying the pervasive threat they present to surfers standing on the front lines of this environmental crisis.Microplastics: The Ocean’s Hidden DustMicroplastics, often less visible yet equally hazardous, account for a severe environmental hazard. These tiny particles, smaller than five millimeters, not only pollute the waters surfers enjoy but also serve as carriers for toxic substances. Recent studies have linked high levels of microplastics in coastal waters to increased disability rates among local populations. Surfers, frequently immersed in these contaminated waters, face cumulative exposure that could lead to serious long-term health issues. A Lancet report has recognized microplastics as a significant underappreciated risk to human health.River Surfers: A Glaring Health GapWhile ocean surfers grapple with contamination, river surfers might face an even more dire reality. Standing waves in urban rivers often receive concentrated runoff from agriculture and urban areas. These environments funnel high levels of pesticides and heavy metals into the water. Given that river surfers spend lengthy hours navigating these waters, they are subjected to an intense level of contaminant exposure, showcasing a gap in awareness and research that needs urgent addressing.What Can Surfers Do?It’s crucial for surfers to recognize the potential risks associated with prolonged exposure to contaminated waters. This recognition should spur not only personal protective measures—such as avoiding surfing after heavy rains—but also a collective push for greater environmental advocacy and monitoring of water quality. Surfers must engage in community efforts, pushing for regulatory changes that safeguard health and the oceans they love to ride. The connection between ocean health and human health is undeniable, urging surfers to take action for their wellbeing and the preservation of their natural playground.Taking Action: Join the Fight Against Ocean Pollution Today!Awareness is just the first step. Surfers should educate themselves and their communities about the impacts of pollution on marine ecosystems and their health. Local beach clean-ups, educational programs, and advocating for better regulation and monitoring of water quality are just a few actions surfers can take. Let’s ride the wave of change together for a cleaner, safer surf.

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