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Dryrobe and RNLI: A Partnership Celebrating Lifesaving Efforts
In a remarkable display of community spirit, the iconic change robe brand Dryrobe has raised over £340,000 for the Royal National Lifeboat Institution (RNLI) since launching their partnership in 2022. This fundraising effort not only reflects the ethos of both organizations but also highlights the importance of ocean safety and the need for community support in keeping our waters safe.
Understanding the Impact of £340,000
The significant sum raised by Dryrobe translates into tangible lifesaving resources. It equates to the funding of a B-Class RNLI lifeboat, annual training for 250 lifeboat crew members, or even 548 new lifejackets. These statistics illustrate how every purchase of Dryrobe products plays a vital role in ensuring that RNLI volunteers have the necessary tools and training to save lives at sea. Every pound spent is more than just a transaction; it's an investment in safety, community, and the environment.
The Warmth Project: A Force for Good
Through initiatives like the Warmth Project, Dryrobe empowers people and uplifts the coastal communities that depend on the oceans for their livelihood and recreation. Each Dryrobe sold contributes to not only the RNLI but other beneficiaries like The Wave Project, which helps young people through surfing therapy, showing how businesses can effectively trace their social impact through product sales.
Limited Edition: Why It Matters?
To commemorate this achievement, Dryrobe has unveiled a limited-edition RNLI change robe. Priced at £175, this robe features distinct RNLI branding and color schemes, with £50 from each purchase directly aiding the RNLI's lifesaving missions. The exclusivity of this product not only caters to fashion but also encapsulates a sense of duty and awareness among the surfing community.
Behind the Numbers: Key Voices
Dryrobe's founder, Gideon Bright, expressed pride in the partnership, highlighting that beyond numbers, each contribution serves to support vital training and equipment for RNLI volunteers. Similarly, RNLI's Senior Commercial Partnerships Manager, Steve Hulbert, emphasized that contributions like these are essential for ensuring their lifesavers have the support they need to respond to emergencies effectively.
Community Engagement: Join the Movement
For surfer girls and water sports enthusiasts everywhere, this partnership represents a unique opportunity for community engagement. Purchasing a Dryrobe not only supports the RNLI but also creates a ripple effect of positive change. This connection between consumers and local lifeguarding efforts fosters shorter distances between action and impact, urging surfers to advocate for safety while they enjoy their passion.
Looking Ahead: Future Collaborations and Goals
With an expansion of their partnership confirmed earlier this year, Dryrobe continues to pledge funds toward RNLI's vital work, underscoring the idea that sports brands and essential services can work hand in hand for the greater good. As they strive to raise an additional £100,000 in their next term, the surfing community plays an integral part in realizing this goal — a call to action that every surfer girl should embrace.
Conclusion: Every Wave Counts
As we celebrate the achievements of Dryrobe and the RNLI, let’s remember that every contribution counts. Whether through purchasing a change robe or sharing water safety tips, we can all participate in the mission of preserving our beloved waters. Join the movement and empower lifesaving through your next adventure in the waves!
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